BCAP reports on consultation on scheduling of payday loan TV adverts

The Broadcast Committee of Advertising Practice (BCAP) has reported on the outcome of its 2015 consultation on introducing scheduling restrictions on television advertising of high-cost short-term credit (HCSTC), commonly known as payday loans, which had attracted concern . It has decided not to introduce scheduling restrictions on the advertising of HCSTC, but has concluded that a further review of the content of HCSTC advertisements is needed to ensure that its rules remain fit for purpose in light of the current market and regulatory framework. BCAP plans to complete its review by the end of 2016 and communicate its findings in early 2017.

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