ASV Law is the premiere entertainment and sports law firm for individuals and businesses. We specialise in the sectors of music, media, reputation management, digital and creative industries. Based in St James, central London, ASV Law has a global reach and is highly regarded for innovative lawyering, negotiation and crisis expertise.

ASV Law has a unique global client base including governments, sport organisations, high-profile individuals, and luxury brands.


Our personal approach and expert multijurisdictional service are renowned for professionalism, discretion and efficiency.


We are known to handle situations where significant individual and business financial and reputational damage is threatened.


We also advise on legal issues faced by those in the public eye with a specific focus on privacy rights such as digital and social media defamation, information protection, and image rights.

What You Can Expect From Us:

A personal service

We focus on the specific issues you have. Our wealth of experience helps. We are conscious that you have come to us because of an existing need that has to be addressed. Forthwith, we will tailor our advice exclusively to your needs.


We are specialists in the Entertainment and Sport industries. We do not take on every case. It is only by being highly selective that we can dedicate ourselves to the demands of your case and work strategically towards your goal.

Continuous advice

Our help does not end when it is no longer required. When there is a crisis, our balanced and objective support minimises disruption, enabling you to concentrate on the real issues that affect you. We have gone through it many times, so we add perspective.

Multilingual communication

We are truly international. You benefit from our ability to discuss technical legal issues with lawyers from different backgrounds. We fill the knowledge gap between your culture and the international environments in which you operate.

Our Profile

ASV Law negotiates, litigates and protects clients worldwide. Led by Simon Vumbaca, the firm is regulated in England and Wales by the Solicitors Regulatory Authority. Our work is focused on entertainment, digital media, new media, reputation management, sport and media law, royalty collection, intellectual property and sponsorship and naming rights issues.


We serve clients with reputations and assets that require robust protection. Since 1994, we have operated across many jurisdictions. We have the capacity to represent clients in court and arbitration proceedings, and to act in the U.S., the Middle East, Latin America and Europe.


The firmĀ is member of the World Intellectual Property Organisation Arbitration and Mediation Centre, the International Licensing and Merchandising Association and the Entertainment Agent’s Association of Britain to name a few.

Our Fees

ASV Law is innovative and we have a practical approach to why clients work with us. All transactional work is carried out on a fixed fee basis. We do not believe in unpredictable hourly rates. It is our job to be as involved as you are! The advocacy work we do is regulated, as such the fees are the ones we must apply on any circumstance. Where possible, we work with litigation funding partners to make sure the predictability of litigation costs are covered.